Puerile is an India based online baby boutique and Store. Our mission is to offer our customers a one stop shop when looking for that perfect outfit for our adorable children.

Established in 2015 in India, Puerile is renowned for its beautiful baby wear range for girls and boys. The stylish clothing and accessories come in a range of traditional pastel blues and soft pinks. These cute clothes not only look beautiful but are also practical for growing babies who want to explore their surroundings.

Innovative Designs

Our teams take careful attention to the moving times of fashion, ensuring our customers are provided with the most “in” items for their “Puerile ”. Contemporary to traditional we have something to suit all.

Welcome to Puerile Designer Kids’ Clothing where we’ve been bringing high-quality children’s wear to our customers.

We carefully select our exclusive collection of kids’ designer clothes to bring our customer’s high-quality children’s clothing for all occasions, Puerile offers a selection of classic Indian, UK & Australian clothing for babies and toddlers. Browse the collection to explore a wide range of traditional designs for newborn babies and delightful items for Boys & Girls up to two years old. Made from comfortable fabrics that are kind to soft baby skin, these high-quality items are also easy to care for.

Characterised by timeless designs and traditional pastel colours, the stylish items in the Puerile collection are made using high-quality fabrics with beautiful details, ensuring the adorable designs are popular around India, UK and the world.

The classic designs are perfect for everyday use, but they are also smart enough for special occasions. These popular garments for babies and toddlers also make wonderful gifts.

The designer kids clothing collection features clothes for babies and kids made from high-quality fabrics in a range of beautiful colours and featuring stunning prints.

Our fabrics

100% Organic Cotton / BCI cotton

Organic Cotton / BCI cotton is a natural fibre, allowing the skin to breathe naturally yet it is also durable and resistant. Our products do not rub harshly against the baby's soft skin. Whilst being a breathable fabric that allows your baby to stay cool, cotton is also absorbent and removes the body's moisture easily. Most importantly being a non-allergenic fabric, it will keep the wee one’s skin free of rashes. In conclusion, making it the perfect material for baby clothing.

Moreover, customer satisfaction is of the upmost priority. We love to make special keepsakes, especially for new bundles of joy that arrive in our lives. Dedication and hard work, above the rest, makes us one of the best online baby gift shops in India.

Developing plant based textile material is the core of our product offering which comprises bamboo, BCI cotton, linen, hemp, organic cotton and their blends. The use of plant based textile with improvement of end product durability as well as biodegradability of the fabric.

Puerile is committed to providing the highest levels of quality and comfort in all our products, and refuses to sacrifice any child’s health or safety. That’s why our garments and essentials are made from eco-friendly & organic materials with no harmful toxins, dyes or pesticides. No exceptions..

Our design Puerile is Simplified, Elegance, Functionality, Quality and Care.

All of our clothes are made from natural fabrics and every trim and detail has been carefully selected by us.

We love what we do and we hope you do too.

We love a world where kids can live pure, wild and free. Free of harmful toxins, dyes or pesticides. Full of earth-friendly and honest products, super soft materials and modern, timeless hues & prints.

The Puerile apparel line was created with simplicity, durability and comfort in mind.

Quality Styles

Quality is key when choosing baby clothing and toddler clothing, so we carefully select products that not only look good. We pride ourselves in making sure they feel good and give that first time look every time.

Quality, comfort and safety without compromise.

Puerile Where kids live pure, wild and free.